Maa Sarada Rice: 44 Years of Trust

From Baba Dham to Every Kitchen in India

A Legacy Spanning Over 4 Decades (1982-2026)

Established in 1982, Maa Sarada Rice and Sarada Rice have been the cornerstone of the Indian FMCG and Rice Industry. While others celebrate 3 decades, we stand tall with 44 years of unshakable trust. Under the visionary leadership of Mr. Navin Shroff, the Sharda Group has evolved from a local mill in Deoghar (Baba Dham) into a multi-state corporate giant.

Shree Shyams Maa Sarada Rice®
Shardha ®
Jai Baba Gold
Sarada Sahakar
Sharda Fresh
Sharda Retail

Our Milestone Journey | विकास यात्रा

1982

The Foundation

The journey began with a sacred vow of purity in Deoghar (Baba Dham). Maa Sarada Rice Mills was established to serve quality grains.

1990

New Leadership

Mr. Navin Shroff took the helm, initiating the modernization of milling technology and expanding the brand "Sarada".

2014-25

Digital Revolution

Launch of Sharda NextGen 13th Generation Software. Integration of Sharda Mart and Sharda Digital portals.

2036

Global Vision

Scaling Sharda Next to international markets, ensuring world-class nutrition reaches every corner.

Our Epic Story: From Grains to Greatness

The story of Maa Sarada Rice is a chronicle of resilience and purity. Under the expert guidance of Mr. Navin Shroff, we have transformed into the diversified Sharda Group. Today, we are not just a

Our 44-Year Epic Journey: From Grains to Greatness

The story of Maa Sarada Rice is a chronicle of resilience, purity, and innovation that began in 1982. While the market is crowded with newcomers, our foundation remains unshakable in the holy city of Deoghar (Baba Dham). Under the expert guidance of Mr. Navin Shroff, what started as a humble rice mill has transformed into the diversified Sharda Group. Today, we are not just a brand; we are a household emotion represented through Shree Shyams Maa Sarada Rice and our legal pillars Shardha ® and Sarada ®.

Technological Sophistication: Sharda NextGen

Innovation is the heartbeat of our operations. With the deployment of Sharda NextGen 13th Generation Software, we have bridged the gap between traditional milling and modern efficiency. Our digital wings—Sharda Portal, Sharda Mart, and Sharda Digital—ensure that our premium products like Sharda Gobindobhog and Sharda Miniket are available at every Sharda Point across India. From Panagarh to Delhi, our logistics are powered by Sharda Sarathi, making us the fastest-growing FMCG supply chain.

Beyond Rice: A Holistic Pantry

Our vision for 2036 is to be India's most trusted food partner. This is why we have expanded into Sharda Fresh staples, including Atta, Maida, Sattu, Besan, and Pulses. Every product under Sharda Retail reflects the same commitment to health and glow that has defined us for four decades. Our social commitment via Sharda Foundation and Annadanam continues to provide nourishment to the soul, while our business provides nourishment to the body.

Frequently Asked Questions (FAQ)

1. What makes Sharda Group different from other rice mills?

Our 44-year legacy (Since 1982), combined with 13th Generation NextGen technology and our registered trademarks (Shardha ® & Sarada ®), ensures a level of trust and quality that newer brands simply cannot match.

2. Where is the main administrative office of Maa Sarada Rice?

Our principal registered office is located in the divine city of Deoghar (Baba Dham), Jharkhand, which serves as the spiritual and operational heart of the Sharda Group.

3. What are the major brands under the Sharda umbrella?

Our key brands include Shree Shyams Maa Sarada, Shardha®, Sarada®, Jai Baba Gold, and Sharda Fresh, covering everything from premium rice to essential staples like Atta and Sattu.

4. How does the 13th Generation Software benefit customers?

Sharda NextGen 13th Generation Software allows for 100% transparency in our supply chain, ensuring that every bag of rice is fresh, traceable, and delivered on time via Sharda Mart.

5. Do you deliver products across India?

Yes, through Shardaportal.com and our network of Sharda Sarathi hubs, we provide pan-India delivery, ensuring Sharda's purity reaches every corner of the country.

6. What is the role of Sharda Foundation?

Sharda Foundation is our social wing dedicated to 'Annadanam' (free food distribution) and 'Vriksharopan' (tree plantation), reflecting our commitment to humanity and the environment.

7. Where are your regional hubs located?

We have major strategic hubs in Panagarh (West Bengal), Delhi, Bihar, and Jharkhand to ensure seamless distribution and service.